Our Approach

Disciplined transformation of high-potential companies into unified platforms.

Buy & Build Strategy

At Linex our investment philosophy centers on the buy-and-build model, a disciplined approach to transforming high-potential portfolio companies in the fragmented loyalty sector into unified, scaled platforms. We don't just invest in companies; we architect industry leaders through strategic consolidation, roll-up and operational innovation.

Precision Platform Selection

We anchor our strategy in platform companies that complement the loyalty value chain, with mature infrastructure and leadership teams capable of scaling. We prioritize targets with strong technology, ensuring they are ready to serve as a hub for future technological integration.

Operational Integration at Scale

We deploy dedicated integration teams to align finance, governance, sales, product and technology within the first 100 days. Our consolidation playbook enables a federation of features & capabilities running in the cloud, while maintaining individual product autonomy and teams to focus on their specific core business but enabling sales team to access & cross-sell all products of the federation.

Multiple Arbitrage & Compounding Value

By acquiring smaller entities and integrating them into an end-to-end, high-growth and one-stop-shop platform, we position the whole as a strategic asset and capture the premium valuation that the market assigns to scale and resilience.

Growth Acceleration

We focus and support revenue synergies & growth acceleration through a proprietary and efficient sales process & playbook enabling cross-selling and up-selling from all products of the portfolio companies, expansion to new markets (organically or through add-on acquisitions) and indirect sales channels expansion by implementing distribution and strategic partnerships.

Being a Partner of Choice

For founders and management teams, we offer a pathway and access to a huge network without losing the entrepreneurial spirit that built the company and without losing the product autonomy. Our goal is to create an end-to-end solution as a one-stop-shop that is significantly more valuable than the sum of its parts, preparing the unified entity for a premium exit to strategic buyers or the public markets.

Investments

LINEX Capital buys and builds high-growth technology companies with proven business models within the loyalty sector.

LINEX Capital seeks to focus its investment scope and invest in high quality companies that have good traction on the market, measurably contribute to the end-to-end value chain, and sustainable growth.

Investment Structure

  • •Equity, preferred equity, debt, mezzanine debt or any advantageous blend
  • •Ownership from 51% to 100%

Sector Focus

  • •Loyalty & rewards providers
  • •Rewards marketplace
  • •Marketing & AI solutions
  • •Perks Programs
  • •Rewards & gift cards distributors
  • •Card linked offers solution
  • •Experiential Rewards
  • •Fintech & payment related to Loyalty
  • •Consumer analytics
  • •Loyalty & rewards technology

Financial Profile

  • •Annual Net Revenue of $5 million minimum
  • •EBITDA & cash flow positive
  • •Predictable revenue with stable and recurring cash flows
  • •Modern technology
  • •Vertical focused

Uses of Capital

  • •Buyout
  • •Shareholder liquidity
  • •Complementary acquisitions